Trustwell CEO: Business Intelligence, Data Analytics Are Senior Living Must-Haves in 2025
This article is part of your SHN+ subscription Data can make the difference between good and great operators, and Trustwell Living CEO Larry Cohen believes […]
SHN Sales & Marketing: Leveraging Senior Technology- Boosting Census and Enhancing Retention
This article is sponsored by Sentrics. It is based on a discussion with Robin Bowing, VP of Marketing and Brian McWade, Chief Product Officer at
Juniper’s Green Canopy Shows Power Of Sustainability Initiatives in Senior Living
Juniper Communities has spent the better part of 30 years pushing for greater sustainability practices with its Green Canopy initiative. In 2025, there are no
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5 CEOs Respond to ‘Disruptive Mindshift’ of Senior Living Consumers
Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by the Baby Boomer generation, that
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6 Causes of Paranoia in Aging Parents & Checking Safety
Q: My mother is 80. She is very active (despite breaking her hip 2 years ago), she still attends water therapy 3 times a week at
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Inside the Dynamics Driving Senior Living Unit Turnover, Length of Stay
This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers,
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Why Welltower’s CEO Uses South Park to Warn of Looming Senior Living Crisis
This article is part of your SHN+ subscription Last month, I heard something unusual on Welltower’s (NYSE: WELL) Q4 2024 earnings call: CEO Shankh Mitra
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How Senior Living Sales Teams Help Coach Prospects Through ‘I’m Not Ready’ Moments
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result
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Sonida Senior Living, 12 Oaks Take Cues from Costco’s Staffing Model to Reduce Turnover
In 2025, turnover and retention are among senior living operators’ biggest challenges. Some operators are dealing with it by taking cues from big companies like
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‘The Focus is Growth’: Inside Memory Care Expansion Plans of Discovery Senior Living, Watermark, Anthem
In 2025, the big challenge for memory care operators is not necessarily staffing or quality of care – it’s growth. According to the Alzheimer’s Association,